…The Rest of the Story… The Learning Curve
- Start with one thing at a time. Have you ever tried to eat an elephant? Well it seems insurmountable when you look at the huge monster of the whole animal, but if you were to eat it one bite at a time, it would be easily consumed. (It might take you a few years. Just the same, I think I’d like my well done, thank you very much!) …I digress…
- Ask yourself some key questions about your product or service that you intend to offer in the marketplace. Who are your potential customers? Would it be businesses or private individuals who would purchase from you? Where are your potential customers located? For example: If it would be businesses that purchase from you, then you need to concentrate your efforts through those social media forms that cater more to B2B (Business to Business). The social media that would apply first would be LinkedIn, then Twitter, then a Facebook Page, and a website. Oh, yes…and email…we must have email…Oh! You do have email. Great! You are off to a good start.
- Pick which of the media you want to engage with first, and work on it until you can understand it and use it with ease before adding something new. All too often I see people frantically getting all their social media profiles set up at the same time, and they end up confused, or taking even longer to get themselves established with their online presence. Hence, more customer absenteeism.