Today is a long day of flights and lay-overs as I travel to
visit one of my daughters and her family in Halifax.
As I sit here in Toronto Airport waiting for my next flight,
I am watching the myriads of people coming and going, getting away from it all
and taking it with them. They are as bad as I am carrying everything they think
they might need during their trip to wherever-buck-two.
As I watch these goings on, I am reminded of when I took
flying lessons. Before I was allowed to climb into the cockpit of the Cessna, I
had to go through a routine of inspecting the plane and establishing a flight
plan. If I just got into the plane and took off for "no-man's land",
there would be radar tracking me as an unidentified object and I would be in
big trouble!
Looking out on the tarmac at the huge airliners, I am
thinking, "These planes are sooo much larger than my little Cessna!"
Imagine what would happen if one took off without a flight plan? For sure,
someone would be in deep "doo-doo"!
This reminds me of my own business.
When I first was "Fired at Fifty", I had to write
my own "flight plan" for my business. I needed to know my destination,
and figure out how I was going to get there. I believe that was the second
hardest thing to do in my life! Second to bearing children.
However, Like bearing children, when you have a plan and
follow it, correcting along the way, both have a favourable outcome.
Key words, "correcting along the way".
During the childbearing process, there are regular checkups
throughout.
When running your own business, there are
"corrections" that need to be made along the way. When one system
becomes obsolete, another must be brought in to replace it. For example, when
the Commodore 64 became obsolete, a new and better computer replaced it.
I have a good friend who laughs about his degree in
Commodore 64! But I digress.
Many of us have grown up without online marketing systems
and computers. We have been working our businesses without them for years, and are
struggling with declining sales.
Here is why you are struggling: Your
competition is online snatching up potential customers and existing customers
from you, the one who is still "lost in the Ozarks".
Because I have witnessed many businesses struggling to keep
up with the changing times, I took it upon myself to help as many as I can with
their online marketing, specifically LinkedIn. I know what it is like to feel
like your head is about to explode with all the new information you are trying
to stuff into it.
So when you are noticing that your sales are declining and
wonder how to correct along the way, give me a call. I can help you with your LinkedIn flight plan.
Christine Till
The
Marketing Mentress
1-780-904-9557
marketingmentress@gmail.com
LI: /christinetill
FB Bus: /themarketingmentress
Twitter: @mktgmentress
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