Ranching didn't teach me how to write a marketing plan;
it taught me work.
Throughout my life I have been able to adapt, survive,
and succeed because of my work ethic. It has helped me establish my brand for
business without my even knowing it.
Here's what happened.
When I was "Fired at Fifty", I started The
Marketing Mentress Podcast show. Within a very short period of time pretty much
everyone in the lower mainland of British Columbia knew who "The Marketing
Mentress" was.
How did that happen?!
What I did was use LinkedIn to find people to interview
on my podcast show. People wanted to be guests on my show and I had them lining
up waiting for their opportunity to be interviewed. I was interviewing up to 7
people a week and publishing the podcast through my website and social media.
We would do the interview; then I would write a blog about the interview;
attached the interview to the blog; attached their contact information to the
blog, and then published them all together. I had all my social media connected
with my website so when a blog was published, it instantly was broadcast
throughout my social media and several podcast sites...ITunes included.
One of the businesses that I interviewed had invented a
recyclable fire extinguisher that was 9" x 1.5". It would fit into
your glove box. When we published his interview, I attached a caption,
"Help! My house is burning down!"
We had 124 listens to the interview and a request from Orange County,
California saying, "We need to get these throughout our entire
county!"
It was amazing! I had no idea what I was doing!
What I was doing was interviewing 6-7 times a week and
these were going out into my network every time I published a show.
Purely by accident I discovered that blogging and posting
every day of the week branded myself.
When I reviewed my process, I realized that I had made
myself different from my competition, and had created a unique presence on the
internet.
People want to be educated and informed first and
foremost. Inadvertently, that's what I was doing!
I was getting business through people I met on LinkedIn
and through networking meetings.
It was the presence that I had created on the internet
that started the base for my branding, but the networking gave my presence
uniformity.
Today when I introduce myself as The LinkedIn Marketing
Mentress, people know exactly what I do.
-And it all came to fruition by accident.
Well, sort of by accident. My work ethic had a lot to do
with the success of my brand.
What are you doing to make yourself different from your
competition? How are you building your unique brand?
As I watched many small businesses struggle with their
brand and uniqueness in the marketplace, I realized that I had learned the
secrets to developing a great brand. I could help these businesses!
Just because I was successful with branding myself in the
early stages of my career doesn't mean that I think I know it all. I continue
to learn.
Christine Unterthiner has taught me a lot about branding
and how to grow my brand. What she teaches goes hand-in-hand with online
marketing. We need to establish our brand in order to market our business both
online and offline. Because branding and marketing work together to help
businesses move ahead faster in the marketplace.
We have come together for a series of webinars that run
March 8th, April 12th, May 10th, and June 14th 2016.
If you are looking for help with your branding and
marketing online and offline, come join our FREE webinars. https://siftingthroughthenoise.eventbrite.ca
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
https://ca.linkedin.com/in/marketingmentress
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