A friend on Facebook asked me, "Should I place paid
advertisements on Facebook?"
My question to her was, "Do you have a marketing
plan in place for paid advertising on Facebook?"
Whether you are advertising on Facebook, LinkedIn, or the
print media, you need to have a plan. If you do not have one, my best advice
would be to get together with someone who can help you put a plan together.
Many times I have seen people get into paid advertising
on Facebook, LinkedIn and other print media without knowing how to approach it.
They were flying by the "seat of their plans." (quote from Betska K-Burr)
Without a plan, you can end up paying far more than you
should.
With a plan, you can zero in on your target market with
every word and picture you use in your paid advertising program. A specifically
targeted marketing plan can pay you huge dividends when done right.
I am not saying that these above mentioned types of ads
are bad, but they definitely will not work for you if you do not know what you
are doing. Also, you need to have a budget in place for this kind of marketing
activity.
For example, with print media, you need to have an ad
placed on the same platform 17 consecutive times before you begin to see
results. If you are using the newspaper, one ad can cost you $1200. Multiply
that by 17 before you get a sale. Can you afford that investment?
With online platforms, it takes between 6 and 13 times
for people to see your paid ad before they will buy from you, on average. That
is if you have a great, professionally done ad! Just throwing ink on the page
can burn your possible target market with one ad. Once your audience is burned,
it is next to impossible to entice them to take a look at you again.
Remember that online, you have 3 seconds to make a great
first impression. That not only goes for your personal profile and the profiles
you set up for your business and company pages, but also reflects on your
advertising. It all needs to be consistent with your business and what you are
offering your possible clientelle.
Merely shooting in the dark will leave you terribly
disappointed.
You need a plan.
Check out our FREE webinar series for tips and ideas that
you can take away and use instantly.
Join the conversation today!
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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