(Dr. Eric Berne M.D. Creator of Transactional Analysis
and Author of Games People Play)
Have you stood there at a networking meeting wondering
what to say next?
We all have if we have attended a networking meeting or a
high school dance!
Dr. Berne had a great formula for overcoming this type of
"stage fright, however his book was quite technical and meant to be read
by psychologists and professionals of the like.
The Amway business took "What do you say after you
say, "Hello" to another level, transposing Dr. Berne's book into the
acronym F.O.R.M. It stands for Family, Occupation, Recreation, Message.
I have personally used this many, many times during my
networking and "warm" calling. It works like a charm when you have
practiced with it.
Once people have this acronym, it seems to help ease the
stress of what to say next when meeting someone for the first time.
Often I just use the F.O.R. part and never even deliver
my message.
You can tell very quickly when you learn how to steer the
conversation ever so slightly whether someone is interested in hearing your
message or not.
I never force my message on anyone not interested in
hearing it.
Have you had someone deliver their message to you without
your permission? That is called spamming you. They tell you their pitch whether
you are interested or not. And after they have delivered their pitch, even if
you were interested, you definitely are not interested any longer!
This technique is what Dr. Berne was trying to explain.
Personally, I think that the Amway business summed it up
pretty well, don't you.
To learn more about marketing and branding best
practices, join us on our FREE webinars.
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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