Oh My, have I opened a can of worms with this one?!
Remember my blog on the "Three Second Rule?" It
was all about having only 3 seconds to make a great first impression on
LinkedIn. (Some people say it is 8 seconds, but I beg to differ. Time yourself
as you check out someone's profile.)
1. Check the headshot.
2. Check the name.
3. Check the headline. ( There you have it...3 seconds!)
How your profile rates in the mind of the reader determines
whether they will read on beyond the top profile box and go directly to your
Summary or not.
Try it yourself. What types of profiles are you most
attracted to? What is it about the profile that catches your eye the most?
If you are on a FREE LinkedIn platform, you are limited
to what you can do here. However, it is my intention to demonstrate how to use
the FREE platform like a paid one.
Once you have your first 3 seconds up and looking great,
you want to have your Experience show up the way you want it to. Since you can
no longer move individual segments of your profile around the way you want
them, you need to make sure that you type in the place where you worked and add
your title in brackets after the company name.
Remember that only your first and last name appears in
the name space at the top of your profile, so where are your titles and
credentials going to show up? You want them to show up in the top box.
Now do the same with your education. Type in the
university and in brackets beside the name, type the designation you received.
EG: BA or MBA, etc.
There are "work-arounds" with most things on
the Free platform.
Play around with it a bit until you get what you want to
show up
.
Your headline does not need to have all your credentials
in it. Make them show up in the Experience and Education lines. Your headline
needs to draw people to you. That is where you make yourself different from
your competition.
Remember that Newspapers never sold with the headline,
"Read Your Newspaper Here."
But the headline "The Marketing
Mentress Saves Yet Another Business from Oblivion" does.
How about you? What does your profile box do for you?
To learn more about marketing and branding best
practices, join us on our last FREE webinar coming up June 14th at 4pm MDT/ 3pm
PDT.
Christine Till
The Marketing Mentress
https://ca.linkedin.com/in/marketingmentress
www.2csuccess.com
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