"I only want to connect with people I know and in my
area."
Sound familiar?
It is not all about the people you know or in your area.
It is about who THEY know.
I am a L.I.O.N. (LinkedIn Open Networker) However, there
is a caveat to that. I will not connect with people who do not have a headshot
on their profile. It makes me feel like they are hiding something from me.
That said, I have connected with people all over the
world. I have coached people about LinkedIn in Australia, New Zealand, Cyprus,
Monaco, UK, all across the US and Canada.
I understand that not everyone is like me and their
target market is probably more close to home. But...
Here is an example of what can happen.
I am connected to a gal in Vancouver, BC area. She is
connected to a gal in Calgary, AB. The Vancouver gal is chatting with the
Calgarian and discovers that she is looking for help with LinkedIn, so the
Vancouverite refers the Calgarian, to me.
Voila! New Client!
That's the beauty of LinkedIn and social media.
Who would have thought that if I connected with someone
in Vancouver, that they would refer me to someone in Calgary!
This is only one of many similar scenarios.
With all the great technology we have today, we can
connect with people and work with them all over the world. If you offer a
service, this is easy-peasy. If you have a product, you can always ship it.
Yes, I realize that there are some products and services
you cannot ship or conduct at distance like hair dressing and restaurants, but
remember it is not all about your direct connections. It is all about who they
are connected to.
The next time you go to discard a connection request,
think twice.
To
learn more about marketing and branding best practices, check out our website.
To
get help with LinkedIn, check out my profile page.
Christine Till
The Marketing Mentress
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