Are you wondering why your blogs are not being read more
regularly?
You have great content; you put many hours into researching
your subject. You read and re-read, and write and re-write. Finally you are
ready to publish your literary accomplishment!
Then just before you click the button to finally publish
your blog on Linkedin Pulse, you do one final pass, reading through your blog
making sure all your "t's" are crossed and the "i's" are dotted. You create and add
that perfect picture.
Click! Away it
goes into...cyberspace!
Now you wait and see who will read your stuff.
But who WILL read your stuff? -Or do you know who that
is?
Are you watching your analytics? Can you tell how many
people have actually read your material? Can you see if they just clicked on it
and did not stay, or can you tell anything else about the people looking at
your post? Oh! And the biggie; Are they sharing your material?
Your numbers are important! Did you know?
If you see that people are only looking at your posts, it
means one of two things.
1. Your blog is too long and people just don't have time
to read it.
2. You are targeting the wrong people.
Have you seen a great headline on a blog post and decided
to read on? You click on "read more..." What happened? Did you find a
proverbial "book"? Did you take one look and decide, "I don't
have time for this!"?
We can get our point across with far less words than we
think. (250-400 words)
LinkedIn has a great way to target your readership and
gather analytics for your published blog posts. Check out "Who's Viewed Your
Posts" under the "Profile" tab.
Struggling with your blogging? Wanna fix it?
Ask us how.
Christine Till
The Marketing Mentress
No comments:
Post a Comment