Who in the world has such a thing as patience in this day
and age?!
Remember when we had to physically go out and knock on
doors to find people to buy our products? How many doors did you have to knock
on before you found a purchaser?
Remember when you paid $1200 for that half page
advertisement in the newspaper, and then waited for the phone to ring? How long
did it take for the phone to ring?
Those were the days when life was great! -Or did I miss
something?
Oh! It took a while before you found a buyer? Let me
guess, it took 3-6 months before you were able to gain momentum from your
efforts.
Yup! Thought so!
With social media and online marketing systems, things
still do not happen overnight. It takes time to build that trust we all crave
before we buy.
Yes, we may get a few customers trickling in right out of
the gate, but those are rare.
It takes 3-6 months to get recognized online through your
social media platforms.
Many times I have clients who want to start getting
serious about marketing on LinkedIn. They are in dire need of making some
money, so as a last big effort, they hire me to help them with that 'magic
bullet'. -But there isn't one.
Remember that whatever your choice of platform, you still
need a plan.
If you have never done any serious online marketing, you
need a professional with lots of experience who can help you with your plan.
People seem to think that if they just start posting
things once a week, that they will get business. They also think that they can
just post any old thing and put their website at the bottom, and customers will
come running.
If you are only posting something once a week, chances are
that nobody will notice you!
It is all about the search engines. These have to find
your article first. Then you need to be consistent with posting every day, in
order for the search engines to find you on a regular basis.
This said, when you post on the LinkedIn Pulse, if you
have almost never posted there before, the chances your article will get
noticed are slim to none.
Here is my secret formula for posting on LinkedIn and
getting noticed.
1. Start posting every day using the 'Rule of 10 Posts'.
6/3/1 - 6 are reposts; 3 are posts you have written; 1 is a pitch. Adhere to
this strictly. (I learned this from my friend, Wayne Breibarth) It works like a
charm!
2. Set up a Blogger page and publish your post there
first. The reason for this is because Blogger is owned by Google. Google is the
most powerful search engine on the net. You want their search engines to find
you and recognize you.
3. When you publish your post on Blogger, the platform
automatically invites you to share your new post on Google+, so be sure to have
your Company Page set up on Google+.
4. If you are new, wait 2-3 days for the search engines
to find your post before you publish it on LinkedIn Pulse. Now, if you have
been posting regularly, you can shorten that time to 24 hours.
5. Everything you write online is written with SEO (Search
Engine Optimization) in mind. Always think, "What will people type in the
Google search bar if they don't know my name or my company name?" This keeps
it simple and helps you to better understand the power of SEO. You do not need
to be an SEO expert to understand a few simple tricks you can use. Once you
figure out your keywords, just keep using them in all your online writing.
If you are finding it challenging getting started with
your LinkedIn marketing and need help with a plan, contact The Marketing
Mentress.
Christine Till
The Marketing Mentress
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