How do I lazer in
on my target market with LinkedIn?
Do you know where your clients are coming from now? Are
they coming from certain types of businesses? What are their needs and wants?
Are you the only one who can provide them your service or product? Why would
they want to do business with you? How are they going to find you?
Every business is different, even if you have a massage
therapy business on the corner of Broadway and Vine, and your competition has
one on the next corner, you are the only person that can provide your service
the way you do it. This is because you are unique.
That said, how do you lazer in on your target market and
let them know how you are different from the massage business on the next
corner?
There are three keys to how you can lazer in on your
market:
1. Know
the answers to the questions above.
2. Do
an advanced search for specific criteria with LinkedIn.
a.
Search for CEO, Owner, CFO, HR Director,
Director, and other executive positions.
b.
Save the searches and let LinkedIn send
you Search Alerts every week that you can follow up on. This is on the free
platform. On the paid platform you can receive these search alerts every day.
c.
If you are on the free platform, you
should be able to do this next step. When you find people that would be ideal
clients for you, check out their profile. See what groups they are in. Join one
or two of those groups and start sharing your blog on these groups. Once you
have been on the group posting for a week or so, reach out to the people you
are targeting in the group and send them an InMail. Yes, direct message them
through their profile on the group.
3. Use
the Company pages and search for the kinds of companies you do business with.
Once you are in the company page, you will see all the staff. Search the staff
members and find the top 5-7 decision makers. Check out the groups they are in
and join one or two of them. Post in the discussion thread to draw attention.
Watch for them to start interacting with your blog. As soon as you see them
start to interact, direct message them. Use a personal touch. Do Not just send
them a pitch.
Remember that everyone you communicate with online is a
person too. Treat everyone the way you would appreciate being treated...with
respect.
If you are looking to get your LinkedIn Profile up to
Killer Profile status, my next webinar is coming up. Catch the Early Bird: https://mm101doingitright.eventbrite.ca
Christine Till
The Marketing Mentress
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