There is so much to do on LinkedIn, is it worth having my
own group?
Prove to me that having my own group on LinkedIn is a
good thing.
Are you up for the challenge!
As a member of the LinkedIn free platform, you can join
up to 100 groups. If you think that is wild, understand that you are not in all
those groups to chit-chat and share comments. You choose only a hand-full of key groups that you want
to be active on. The rest of the groups, you are there simply to "target
market."
"Target Marketing" a group means that you are
searching the group for key people that you want to know for business. Once you
find who you are looking for, you work to build a relationship of trust with
them. Remember that it is not all about those personal contacts. It is all
about who they know.
So, why should I have my own group on LinkedIn? Isn't it
going to take inordinate amounts of time for me to make it an effective tool
for my business?
Good point!
Having your own group will take some time, but the people
you have invited to join your group will be key people that you have met
through other groups on LinkedIn, as well as through live networking meetings
you attend.
You can share each of your new blog posts regularly.
These blog posts need to have a theme specific to your group. They need to
invite discussion as well as educate and inform your group members.
It takes some thinking and planning, because you do need
to have a system.
You may also want to invite someone to help you manage
your group. I have 4 groups that I help manage. Then I have one group that is
my own, MarketingEnthusiasts. If you have several people helping to manage your
group, then you can relax a little.
Here is the big thing you need to understand about having
your own group.
You can pitch to your group once a week.
Remember the "Rule of 10 Posts" that I have
shared with you in the past? For every 10 posts on Linkedin, 6 are reposts; 3
are things you have written; 1 is a pitch. The groups are a perfect example of how the "Rule of
10 Posts" works.
You can incorporate a short survey to attach at the end
of your pitch to your group that will help you build your database.
Your group is filled with key people that you want to
build deeper relationships with for business.
Business today is conducted a little differently than it
was a few years ago. People are far better informed and they look more for the
people they trust before they buy. Cold Calling is not as effective today as it
once was. You need to have a relationship with them first.
If you would like to learn more about the secrets of the
groups and how to make money with them, check out my MM 202 webinar coming up
the 3rd Thursday of next month.
Register here for the next
Christine
Till
The
Marketing Mentress
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