Feeling like you are overwhelmed with all the
"little" things in your business?
When you started your business, you set up all the free
platforms for your online marketing, and then what? Did you suddenly get
business? Did customers come flocking by asking for information on your widget
for this and what's-it for that?
I'll bet they didn't.
I'll bet that you got everything all set up and then felt
stuck because you had no idea what you were doing or how to use any of the
platforms. Am I right, or Am I right.
LinkedIn is where it's at in the book of The Marketing
Mentress.
For years I used the free platform because I could direct
message people to build the relationships I needed and wanted for business. However,
now we can only send 15 free InMails a month, and those can only be used
through the group messaging system. If you are using LinkedIn for business, 15
InMails will only last you a few days each month. You can purchase InMails at
$10/InMail if you wish, but it is far less costly to just purchase a paid
platform.
On the free platform, if you want to make lots of sales
through LinkedIn, you need to use many round-a-bout systems to build those
relationships. It takes a LOT of time.
If you are like most business owners, you are feeling
like you are "being nibbled to death by a duck". You have a myriad of
urgent things pulling at you every day, all screaming for attention. Right!
Here is what I have discovered is needed to make your LinkedIn
marketing run on all cylinders.
1. You
need to use Sales Navigator, or at least the Business platform. (I went into
this in one of my previous blogs. "Why you need to be on a paid
platform.")
2. You
need to have a profile for business on Facebook, Twitter, Google+, Instagram,
Pinterest...depending on the type of business you have. Retail businesses gain
traction with Yelp as well.
3. You
need to use a paid auto-posting platform to pre-schedule your posts. I have
tried free platforms, and they are so cumbersome that they did not save me much
time. Personally, I recommend Sprout Social. (You get 30 days free trial.) On
these platforms, you can connect all your social media platforms, including
LinkedIn. Then you can schedule posts to automatically post on different days and
at different times of day.
4. You
need to use either a cloud platform to store your documents, or continue to
purchase external hard drives, but my concern with external hard drives is
where do you store these in case of fire, so then you need to purchase a fireproof
cabinet to store them in...more costs. DropBox is free. Personally, I prefer this, because I
can access my documents from anywhere around the world, and do not need to
carry extra hard drives with me when I travel.
5. You
need access to pictures for all your blogs. If you have an iPhone or the like,
you can take great pictures, but do you have time to go take, edit and save pictures? I have a solution.
6. You
need to decide where and how often you want to place ads on LinkedIn or other
platforms. More nibbling.
7. You
need a website that is search engine optimized. If you have a website and it
does not have SEO, then your site will be placed way down on page 150!
"Nibble,
Nibble, Nibble mouse! Who is nibbling on my house!"
Hence being "nibbled to death by a duck"!
If you are finding yourself in a position where you are
wondering what you need to do next with your LinkedIn marketing, contact me. I
can help you make money unleashing the true power of LinkedIn.
Discover
how to put it all together. - with less $ than if you paid for advertising.
Christine
Till
The
Marketing Mentress
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