Will my LinkedIn marketing become a full time job? That
is the question.
People ask me how much time they will need to spend on
LinkedIn in order to get business.
My answer is always, how much time do you have?
Then I smile.
Here's something I have noticed about LinkedIn.
Men are way more active at this than women...for the most
part.
Women are always juggling so many things in their daily
lives that they cannot fathom implementing one more activity.
Men on the other hand, once they know what is needed to
help them market their business, they grab the "bull by the horns"
and run with it. They seem to be more willing to dive in and get their
"hands dirty".
That's probably why there are more men on LinkedIn than
women.
Years ago I decided that because I had such a challenge
with learning LinkedIn and perfecting its use I was going to
help women start using LinkedIn...especially if they had a B2B type of
business.
So, how much time does it really take to stay up to date
with LinkedIn on a daily basis?
The answer is in you. How much time are you willing to
put into the success of your business?
When people follow just one simple practice, they should
only need to spend 15-30 minutes once or twice a day on ALL their social media
platforms put together.
Use an auto-posting system. With one of these systems you
can schedule posts 6 months out. Then all you need to do is respond on a daily
basis.
Take time once a week to post some things and write a couple
blogs to share. These can all be scheduled ahead of time. Then when you are
sitting in a full day meeting, you can have posts being sent out while you are
sitting there in the meeting...not physically posting on your social media.
Check out some of these platforms, like HootSuite or
SproutSocial.
Personally, I prefer SproutSocial because of the
analytics and the ability to respond to my key social media platforms right on
SproutSocial. I don't even have to go to my LinkedIn, Facebook, or Twitter
every day.
Are you feeling stumped as to which auto-posting platform
is right for you, reach out through LinkedIn and I'll help you.
Christine Till
The
Marketing Mentress
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