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Wednesday, 7 June 2017

LinkedIn Tip #95 - Why do I need to attend networking meetings?

Do you have a business that you are trying to promote online and off?

What are you doing to promote your business?

Are you just posting on Facebook, which is where so many people seem to choose to post things about their businesses these days. Twitter, Instagram, Snap Chat and Yelp are some other platforms of choice.

However, if you are choosing to post things about your business on these platforms, why not also choose LinkedIn?

Virtually all these platforms are good tools for you to use for marketing your business, but if you do not know how to use them to their greatest advantage, then you may as well not waste your time and money.

It has taken me years to figure out some best practices for using the different platforms online. Each platform is different and each platform has its own pros and cons. Mostly pros.

Remember that LinkedIn is the professional platform, Facebook is like the Backyard BBQ, Twitter is the coffee shop chatter, Instagram and Snap Chat are the off shoots of Twitter. Yelp is business recommendations and reviews that you invite your clients to take part in letting the world know about how they feel about your business. To be brief.

Are you using all or most of these?

If so, great! If not...not so great!

We as human beings still need the contact with other human beings. We are gregarious. 

That is just how we are built. We need the personal contact with each other.

So, here's the scoop. Go ahead and market online. Build those relationships you need and want for business.

Remember that real business gets done face to face.

My story is very simple.

I have been working hard to build relationships with people online. Then I invite them for coffee or a face to face of some sort, depending on how close we are located to each other.
When I moved to a new area, I started to attend networking meetings as well as utilizing my online marketing systems.

The first time I walked into a networking meeting, I met a gal there who asked me for my business. I got a client right off the bat. Mind you, this does not happen all the time, but very often it does, providing you have been blogging and building relationships correctly online.

For instance, it took me 6 months to build enough trust with a women's organization before I got my first client there.

The reason it took me so long is that most women are not on LinkedIn and do not see any value in using it. However, once they saw some value, they started flocking to me.

Now, I get most of my business through that very women's networking organization.

Personally, I attend a minimum of 6 networking meetings every month, and often more.

Start visiting some networking groups in your area. You can find many on MeetUp or your local Business Improvement Association (BIA), and Chamber of Commerce.

I would love to hear more of your stories about your networking experiences.

Christine Till

The Marketing Mentress






What does Social Media Marketing mean to You?

In the marketing world today marketing looks entirely different from 20 years ago...or does it?

Having been in sales and marketing for 30+ years of my life, I have had the privilege of seeing marketing from the traditional sense of the word.

In the "old days" the daily routine was to be out meeting and greeting people in person, door-knocking and cold calling. It was called meeting people "face to face and belly to belly".
Well guess what! It is still the case.

Here is why.

Whether you meet people fact to face or online, they are all still...people. As human beings, we need to see each other's eyes and read our mannerisms in order to really know where to direct our conversations.

All too often I have witnessed people just getting online with their different social media platforms and then pitching their products and business all over the place. What this does is turn people off. It makes people want to delete your message and you from their platforms and from their entire lives.

It takes time to build trust with people, so we need to be aware of what we are saying and how we are communicating.

The first thing in our minds should be to build trust through our relationships. In order to do that, we need to educate, inform and entertain our readers just a tiny bit.

The statistics I have read by many different authors state that people need 6-7 touches before they will start to be interested in your product or service. There are some other statistics that mention that in order to close a sale, we need to get in touch with people 6-23 times.

Caution on this last statistic, however. There is a new rule that is coming out in Canada that states we can only call people 3 times, once we have made the original contact at a meeting or event.

If you meet someone at an event where they entered your draw for a door prize, you can only call them if they have checked off "Yes" to being contacted. All the "No's" need to be discarded.

Then you can take the "yes's" and contact them through phone or email only 3 times. After that, you need to stop calling, unless they have agreed to be on your email list for your newsletter.

Personally, I usually invite them to connect with me on my social media platforms, and that way, they can watch me from afar, so to speak. They can watch my posts and read my blogs that feed through my platforms.

Back to the idea of face to face.

We build the relationship online by asking people about themselves and what inspired them to do what they do. The conversation should be focused on them, not on you pitching your stuff.

Once they know and like you, then you bring them to a face to face coffee meeting if they live in your area, or a phone call or Zoom/Skype call at distance. Try to use a platform with video, so you can both see each other and read the eyes and body language.

Remember that real business always gets done face to face.

You might attend a webinar, but that is also a form of face to face as you watch the presenter.

Face to face is key to building the final trust you need and want for life and for business.

Building your business is not all about numbers. It is about how many people you can build a relationship with. If they don't buy from you, they will tell somebody who will.

Tell me, when was your last face to face meeting?

Christine Till

The Marketing Mentress






Saturday, 22 April 2017

Linkedin Tip 92 - What does 1st, 2nd, and 3rd beside someone "whose viewed my profile's" name mean?

Have you wondered what the numbers beside the top right side of people's names mean on LinkedIn?

You know, where you see 1st, 2nd, and 3rd.

You will notice these numbers whenever you see someone else's profile, or when they ask you to connect with them, or when you view your profile viewers.

When you see 1st to the top right of someone's profile, that tells you that the person you are viewing is a direct connection to you. It also means that you can send them a direct message without having to use InMail.

When you see 2nd to the top right of someone's profile, that tells you that the person you are viewing is a second level connection. They are connected to someone you are directly connected with on LinkedIn.

When you see 3rd to the top right of someone's profile, that tells you that the person you are viewing is directly connected to someone who is a second level connection from you.

Eg: I accept a connection request from Joe. Once I accept, we become 1st level connections. If Joe accepts a connection request from Susan, someone I am not connected with, then Susan and I become 2nd level connections. If Susan accepts a connection request from Bob, someone neither Joe or I are connected with, Bob becomes a 3rd level connection from me.

It is kind of like genealogy, except we are not cousins.

Thank you to my LinkedIn network for asking the question.

I look forward to your questions.

Make it a great week!

Christine Till

The Marketing Mentress


Wednesday, 19 April 2017

LinkedIn Tip 91 - Why do I need to have a blog?

Prove to me why I need to have a blog for people to read every week!

There have been many clients that I have had pass through my training system and what I have noticed is that most of them never post anything on LinkedIn, let alone anything close to a blog, online, period.

Now why is that, I wonder? Are people just too busy? Do they spend most of their time working in their business rather than working on their business? Or do they just not know where to start blogging?

I think it is a combination of all of the above.

When you have customers with orders you need to fill, or supplies that need ordering, or staff that need training, and a family, where do you find time to do any blogging?

I had someone ask me what the use of blogging was. He said that there are no statistics showing that people are making any significant sales as a result of their blog. So, "Why should I blog?" he said.

Good question.

Here is what your blog does for you! It gives you credibility!!!

People don't buy from you solely because they like your blog. They buy from you because of the trust you have built up with them over time as the authority in your field.

When you blog on a regular basis, you create credibility! Your blog gives you credibility.
For example, I have followers who read my blog posts regularly. It is my blog that shows up in their Home Feed the most. So, when they are looking for someone to help them with their LinkedIn or their blogging, who do you think they are going to call?

When they are meeting for coffee with a business associate and they mention how they need help with LinkedIn and blogging, who do you think they will refer to their associate?
Yup! They will go to and refer to the person who they know, like and trust.

I have had people come to me from all over the world as a result of them reading something that I have posted. It raises a question in their minds or answers a question that they have and they want to reach out to get more information.

When you write your blog and share tips about your business or answer the types of questions that your clients ask you, you are not giving away the farm, so to speak, you are adding massive value. You will be respected for that.

Remember that the person who shows up most often is the person who will usually get the business.

The big secret to building trust online is that real business gets done face-to-face. Be aware of how you are interacting with those people who are commenting and responding to your blogs. Always aim to bring them to a meeting of some sort, phone call, coffee, or Skype.

It is not all about you. It is about how many people you can help.

Having challenges writing your blogs? I can help you with those. So call me. 780-904-9557

Make it a great day!

Christine Till

The Marketing Mentress



LinkedIn Tip 90 - How do you add more sections to your file?

Is your LinkedIn profile missing some items you would like to have listed there?

Often I have clients who ask me why they need to enter their work experience and their education, etc. on their profile. When you are not bashful and "tell all" so to speak, you share some of who you are and people can relate to you much better.

LinkedIn is a professional platform, and people are there to do business. In order to do business, we all need to know, like and trust the people we are doing business with. Sharing some insights on our past work experience and education helps build this trust.

Just remember when you are entering your work experience and education that there are no gaps in your history. If there are gaps, then you will need to share your volunteer information and certifications that you may have been working on.

People will be able to piece together to see that there are no gaps in your history.

If you have been laid off, for certain periods of time, mention in your profile that you were volunteering for something. One computer programmer told me once that when he was laid off, he started a podcast show and invited corporate executives to be guests on his show every day. This process enabled him to eventually be offered a job, but it also filled the gap between his employment experiences.

People like to know that you did not just sit on the couch eating bon-bons between jobs.

So when you are looking to fill gaps in your profile, click on the blue drop-down menu to the top right side of your profile. You will find many options to choose from.

Do you have a LinkedIn question? Please ask me. I will write a blog about it so some others will also have some answers.

It is not all about me. It is about how many people I can help.

Make it a great day!

Christine Till

The Marketing Mentress


LinkedIn Tip 89 - How do you create a professional profile address?

Does your LinkedIn profile web address look like a bunch of numbers and letters?

How professional does that appear to others who view your profile, or those you forward your profile address to for viewing?

Are you wondering how you can create your own "vanity" web address. It is also referred to as a custom URL for your public LinkedIn profile.

Here's how you can further enhance your personal brand on LinkedIn:

1. Go to your personal profile page.

2. In the upper right corner, you will see "Edit your public profile".

3. Click that link and it will open a new page where you can see what your profile will look like to others who view your profile.

4. At the top right side of this page, you will see "Edit your public profile URL".

5. Scroll down a few lines to where you see your profile URL and a blue pencil to the right of it.

6. Click the blue pencil.

7. Now you can add the extension you wish. Most people use their personal name in different formats, but it will not save if it is already taken. You may need to get a little creative. For example, I have discovered that there are two other women with my exact same name, so I use "marketingmentress" as my extension.

8. Remember to scroll down the page to save the changes you have made.

After you have saved these changes, then log out of your account and back in again. Go to the "view your pubic profile" page again and check to see if the changes have actually taken effect.

Voila! You now have your own public URL for LinkedIn!

Easy peasy!

If you have any LinkedIn questions, please feel free to ask. I will write a blog about it, so others can also benefit.

Make it a great day!

Christine Till

The Marketing Mentress


MM Tip 23 - Do you ever feel like you are not enough?

Do you feel like no matter what or how much you do, you will never be all that you need to be?

Are you one of those people who just keeps working harder and harder trying to be better than you feel you are?

Are you getting any closer to feeling like you are more?

As a business mentor, I often hear comments from people who are struggling with some inner voices day in and day out. These voices are telling them that they are never going to be good enough...that they will never be "enough".

I am reminded of an interview in Opra Winfrey's magazine with Barbara Streisand. When Barbara said that she has always felt like she was never enough, I about fell out of my chair! Barbara Streisand, the wonderfully talented and one of the biggest and best actresses and performers of all time, feels like she is never enough!!! How could this be?

As I have met with many business women and women who are casual acquaintances and friends, I have heard this reiterated many times. Most women feel like they are not enough.
Why is that? Is it something we are born with, or is it something to do with the way we are raised? Or is it just something that we all, both men and women experience with the little voice in our heads telling us that we all are never good enough?

It is my humble opinion that we are all susceptible to these negative voices. It is part of what we have to overcome in this life here on earth. Overcoming these voices in our heads is part of what makes us strong from within and helps us to move forward to become more than we thought we could be.

It is up to us to make the decision to ignore the negative voices in our heads and fill our heads with positive thoughts. Stop watching horror movies and negative things on "the box" and the internet. Search for all that is good, wholesome and uplifting. Avoid anything that pulls you down into the depths of darkness. You will never overcome your "voices in your head" until you change the things you do every day.

Set yourself up with a routine of positives from the beginning of your day. Rise, eat a good breakfast, exercise, meditate/pray, visualize all the wonderful things you are thankful for that day. It can be as simple as being thankful that you have stockings without holes in them.

My mother taught me a great lesson as a child. She had six children and had to cook for up to 15 people depending on what time of year it was on the ranch. She did all the laundry and patching and darning for all the family and the hired men. She had no time to deal with a grouchy face first thing in the morning. So if one of us children came to the breakfast table with a grouchy face, we were sent directly to our room to find our smile. Once we found our smile, we were allowed back at the breakfast table.

Thus I learned that it is a decision to listen to the negative voices in my head or the positive ones. I soon learned that it felt much better when I listened to the positive voices. I learned that it is a decision I must make every day. My positive feelings did not just happen. I had to make a conscious decision to choose the positives.

Are you just letting yourself drift into your day without any routines or conscious thought as to what impact your decisions will have on your successes that day?

Try getting yourself on a schedule of routines and positive thoughts and follow it for a month. You will be amazed at the changes that will occur within you.

Remember, you cannot control what others decide to do. You are the only one you can control.

I would love to hear your thoughts and questions.

Make it an awesome day!

Christine Till

The Marketing Mentress


Wednesday, 29 March 2017

LinkedIn Tip 88 - Is it ALL About YOU?

Do you feel like you need to make a sale at every meeting you attend?

Is everything you do in life and online all about YOU?

How do you feel about sharing other people's posts in your social media?

I heard a comment at a networking meeting the other day that made me think. "Oh Christine has been at it again...sharing other people's things." The tone of voice that was used made me also rethink what I was doing with all my online marketing.

One thing is for sure, I always am open to helping other people get their messages out. If they have an event locally, I will schedule their message to be posted until the date of the event. All they need to do is send me a URL and digitized poster that is easy to share on social media.

What I find appalling in many instances is the reluctance of people to share other people's posts! Don't they realize that being in business and sharing online is not all about them? It is about how many people we can all help, right.

All too often I see people posting things about their business, which comes across as a big pitch every time. They think that educating and informing their audience is telling them how they do this or that better than the competition. Or they price cut.

None of this ever works as well as if we just take time to blog about questions that our clients have had in the past.

Try thinking from your client's point of view. What is their pain? How can you help them get rid of their pain without a pitch?

Personally, I never worry about people stealing my clients when I post someone else's post. If that happens, then those clients were not meant for me in the first place.

If we never give out tips or answer questions through a blog, we never allow people to build the trust needed for business.

Sharing other people's great posts is both a compliment to them and to you, because you were selfless enough to think of them and how you can help them without pitching your own stuff.

In the 'Rule of 10 Posts', 6 are re-posts of other people's great quotes and blogs; 3 are your own blogs educating and informing people; 1 is a pitch where you invite people to your next webinar or workshop or offer a complimentary session.

So, the rule of posting is to pitch your own business 10% of the time. 60% of the time you are sharing and re-posting other people's great posts.

The way social media works and has the most impact is if we all start sharing each other's posts. If we fail to help others, they will not be as open to sharing your posts.

Connect with me and when I see your great posts, I will share it through my networks.

Remember, what goes around, comes around.

"I scratch your back; you scratch mine."

Deal?

Learn more about how I help people through my website below.

Make it a great day!

Christine Till

The Marketing Mentress





MM Tip 22 - If Only...

"If only things would just stay the same I could soldier on without continuously having to learn new things. Then I could get a better grip of my business!"

Is that what you think?

If so, I completely understand. Ever since I became involved with a computer and online marketing, there are days when I say, "When will this ever end?"

But that's progress, right.

Have you heard of the "S" Curve of Economics? It is all about building your business and the bottom starts out slowly. Then as you accelerate your business and sales increase, you experience a rapid growth period. When you reach the top of the "S" curve, if you do nothing to expand your business with new ideas and innovations, your business sales will level off and start to drop.

Is your business starting to drop off and you cannot figure out why? You are doing everything the same as before, perhaps even stepping up with your customer service, but those sales just don't seem to be the same as before.

Would you like to increase your sales and avoid the "drop" at the top of your "S" curve?
Here is an example of what you can do to re-invent your business.

Your sales have been going great, but now have started to drop off. Check your products and services. Which ones are still going strong and which ones are dropping off in sales? Perhaps you need to eliminate those that are no longer selling and replace them with new more innovative ideas.

No, it is not you that is causing the drop in sales.  It is just economics, where your competition is going and what is new in the market that will better help your clients.

Sometimes you just need to take a look at your client demographics. Who buys from you? Has that demographic changed? If so, then you need to bring in more ideas to serve your primary demographic.

If the Boomers have been using your products and services more and more, perhaps you need to target them more. If you see that the younger generation is your primary clientelle, target them. Get my drift?

Another thing that you can do is see what your primary clients are needing now.

When I first started my business, I just did LinkedIn. Of course I knew how to use the other platforms, but I realized that there was a need for someone to specialize with LinkedIn. As there did not seem to be many professionals out there who really knew how to exploit every aspect of LinkedIn, I saw a need and filled it.

I still do my LinkedIn coaching, however, I have realized that most of my clients are not doing all the things that I have been teaching them. So I started asking my past clients how I could help them further.

The results were amazing!

I was teaching them that they needed to be blogging and posting on all their key social media 5 times a day. I even gave them an outline of things that they could do. I left them with those ideas, but I saw very few actually start posting anything.

Lightbulb moment! They needed someone to help them with their blogging!

I have now added blogging and several new packages to my repertoire.

Need help with your online marketing?  Marketing Mentress Packages

If you have some LinkedIn questions, I would love to hear them and get back to you through my blog.

Make it a great day!

Christine Till

The Marketing Mentress