Friday 13 October 2017

Li Tip # 107 - Are you sick and tired of being sick and tired of trying to do everything yourself?

Help is here for you!

Is your online marketing for your business needing more attention than you can give it?

How much time do you have available to do all your own online marketing?

In my humble experience I have found that there is only so much time in the day before I needed to take note of how much time I spent 'on' my business and how much time I spent 'in' my business. There were some days that I literally wanted to throw up my arms!

Has that day arrived for you yet?

You probably notice that you are great at doing some things in your business, and not so great at others. Is that correct?

We cannot expect to be experts at doing everything. There are some things that we just have to bite the bullet and delegate to someone who can.

When it comes to your LinkedIn, blogging and social media marketing, what I hear many days is how business owners just do not have enough time in the day to be on their social media platforms...especially LinkedIn, every day. They do not have time to learn it, let alone work it.

So, here is an idea to mull over in your mind.

How much is your time worth? Are you worth $125 an hour or more?

If you spend 8 hours learning LinkedIn and blogging, will you know enough to be successful at it? At $125/ hour you will be spending $1000 of your valuable time in the effort.

Then count the time you spend on your social media every day. Say you spend an hour a day all together on all your platforms, including LinkedIn. Take Sundays off and that leaves you approximately 26 days a month, which is $3,250 a month of your time.

Plus you will want to learn how to blog, so count another 8 hours minimum plus an hour a week writing your blog...which will probably be more than just an hour a week when you are getting started blogging. That is another 34 hours at $125 per hour which equals $4,250.

Wow! That's a total of $8,500 just for your first month!

That does not cover the investment in the training.

Training can be anywhere from $500 to$2500/day, depending on who you hire to train you per 8 hour session. So, add on say another $2000 for the LinkedIn and the Blogging training.

You are now at $10,500 start up cost for your first month.

After the first month, it will be costing you $7,000 a month just for your time spent doing your social media marketing.

Am I making sense now?

Are you wondering where you can go to get help with doing it all for you?

For less than a thousand dollars a month, you can have someone do all this for you and you can be concentrating on serving the clients that come as a result of having someone else doing your online marketing.

So, how much is one client worth to you? Let's say one new client brings you $1,000 a month. With 3-4 new clients a month, that would be bringing in $3-4,000 new money every month. By the end of one year, you could have $36,000 a month coming into your company.

Do you think it would be worthwhile hiring someone to do it for you?

Contact the experts at The Marketing Mentress.

Christine Till
The Marketing Mentress


LI Tip #106 - How to View Profiles in Stealth Mode.

Have you noticed that when some people view your profile, all you can see is that someone from such and such company has viewed your profile? How do they do that?

Well there is a little trick you can use on your LinkedIn profile. And you can access it through your Privacy and Settings menu.

The reason you want to know who has viewed your profile is so you can get in touch with them to find out how you can help them. After all, your profile is like your store front for your business. You want people to come in and check you out. That is why you need to have a 'killer' profile set up.

But I digress.

The "Whose Viewed Your Profile" is key to you receiving clients and business. People are viewing your profile for a reason. They are looking for people who they can help or who can help them in business. Therefore, you want to know who has viewed your profile, so you can find out how you can help them.

However, sometimes, when a person who is your direct competition views your profile. You definitely want to check them out, but you do not necessarily want them to know who checked them out. That's when you want to use 'Stealth Mode', or "Anonymous LinkedIn Member".

Go to your Profile and Settings menu and click 'Privacy' at the top. In the ensuing menu below, search for "Profile Viewing Options".

Once in the viewing options, then you can choose one of three ways you can view people's profiles. If you do not want people to know who viewed their profile, then choose the bottom one, "Anonymous LinkedIn Member".

If you do not mind people knowing that someone from such and such company viewed their profile, then you may choose that one, but remember, they will see your company and if you are a sole proprietor, they will know it was you.

Happy LinkedIn profile viewing!

For more explicit coaching and guidance on how to get clients on LinkedIn, check out my packages at The Marketing Mentress.

Christine Till
The Marketing Mentress


Monday 9 October 2017

LinkedIn Tip 105 - How to sell out your events?

It has been my strategy to use LinkedIn when I am looking to fill seats in my events. I have literally filled rooms just using LinkedIn.

My fellow LinkedIn Expert, Wayne Breitbarth, says it all.

Here are ten simple ways to use LinkedIn to get the job done:

1.  Send an individual status update. 
·    Post several times leading up to the event, sharing details about agenda, speakers, venue, etc.
·    Post at different times of the day and different days of the week.
·    Always include a link to the registration site or attach a copy of the registration brochure to the update.
·    Encourage others involved in the event to "like," "share" or “comment” for more traction.
·    Make a video featuring the event's speakers
·    Use the @mention feature to tag each speaker or presenter in the update.
2.  Send a company status update. 
·    “Pin” a status update to the top of your company feed, and it will stay at the top of your company page.
·    Encourage others in the company to "like," "share" or “comment” for additional traction.
·    Attach a copy of the registration brochure to the update.
3.  Target specific first-level connections with a direct message. 
·    Share details about the event by attaching a document or a link to a web page.
·    Customize the message to each individual to increase relevancy to that person.
·    Direct messages are delivered to the recipient’s email account and LinkedIn inbox and are thus more likely to be seen and read.
4.  Share the event in relevant groups. 
·    Share your information in the Conversation section in the form of a question.
·    Include a link to the event registration page.
5.   Upload a PDF or include a link to the event details or registration form by adding media, either in your Summary or the Job Experience entry that correlates with the event. 
·    A good description will entice the reader to click and open.
6.  Use the Add Media function to upload a PowerPoint presentation or video with event details. You can do this as part of your Summary, Job Experience or Education entries. 
·    It could be as simple as one slide with event details.
·    This has high eye-catching appeal in your profile.
·    The video could include a clip from the previous year’s event or a promo from this year’s keynote speaker.
7.  Include the details of the event in your Summary section. 
·    To increase visibility, move the event details to the top of your Summary section in the days immediately preceding the event.
·    You can include the URL of the registration website, but you cannot hyperlink it.
8.  For a period of time leading up to the event, include an event teaser in your Headline. 
·    This can be very impactful, but don't do this for an extended time.
·    Be sure to change back to your day-to-day, keyword-rich Headline right after the event.
9.  Publish an article about your event.
·    The article will be displayed very prominently on your profile until you publish another article.
·    Share the article once a week leading up to the event date.
·    Be sure to encourage others in your company or organization to "share," "like" and "comment" on your published article.
10.  Use one of the three websites in the Contact Info section of your profile to link people to event details or registration page. 
·    Reference the website link in your Summary section.
·    Describe the website link clearly (e.g., "Register for LinkedIn class").
Follow these easy steps, and your event might just be a sellout.

When I saw this article by Wayne Breitbarth, I just had to share it. He says it so well.

Iron sharpens iron.

Christine Till
The Marketing Mentress